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ALSAC AT ST JUDE CHILDREN'S RESEARCH HOSPITAL

Digital Design Internship with ALSAC's Product Department 

GRAPHIC AND MOTION DESIGN EXAMPLES

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IDEATION

As a part of my exploration on how motion could be more incorporated into ALSAC's  branding and digital presence, I created new icons for the departments that make up PIE (organization within ALSAC). 

I created these icons in Illustrator in line with ALSAC's current style guide and then animated them in After Effects.

These assets were included in the PIE newsletter and are reflective of other graphic and motion design work I did in ALSAC's internal Figma design library.

INTERN INNOVATION PROJECT

Me and my fellow interns were posed with the question "How might we make St Jude a Lifestyle Brand?" After 2 months of research we created a proposal complete with an animatic that encapsulated our vision for branding that not only spoke to St Jude's mission, but the values they represent and the hope they inspire. I was responsible for boarding the sequence, writing the script, and editing it in Premiere Pro. When creating this element of our pitch, I wanted to go beyond the "product" St Jude provides. St Jude offers more than just cancer treatment, they give their patients a future.
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ATLANTA TENNIS OPEN

Professional collaboration between SCADPro and The Atlanta Open
I teamed up with Maken Payne and Christian Solis to bring Kent Knowles' mural to life for a unique AR experience. As the team's graphic and motion designer, I was responsible for designing and assembling additional assets in Illustrator that aligned with the company's brand as well as Kent's painting. These assets were then animated in After Effects and assembled in Adobe Aero by Christian Solis

PROCESS WORK EXAMPLES

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FIND YOURSELF ON THE GREEN 

Professional collaboration between SCADPro and Phipps Plaza
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I teamed up with Eric Allen, Maken Payne, and Christian Solis to bring Kent Knowles' mural to life for a unique AR experience. As the team's illustrator, I was responsible for deconstructing elements of Knowles' mural in Photoshop and then mimicking his painting style to account for the gaps. Any assets that were meant to move I animated in After Effects using the puppet rig tool. All assets were then assembled in Adobe Aero by Christian Solis

© 2023 Kathryn Grace Martin

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